Something about this sort of thing drives me to distraction, and I'm trying to put my finger on exactly what that is:
It may have fancy "machine learning" under the hood, but I can't get past the hood (user interface) which is just another box with a touch screen and some knobs. I suppose people are drawn to touch screens like they are to Theremins, capacitance sensing seems like magic in a way. But come on, everyone's got a tablet or phone by now so that can't be the main attraction. And the sounds: the flute / snare sounds like a random 8 bit sample, nothing I'd put in a promo video. And the promo video: who makes these things? The intro is way too long and flowery, and the audio is so tarted up it has almost nothing to do with what we're watching - which is incredibly ironic for a synth demo. And the web site: I will breathe a huge sigh of relief when those drop-down thingies at the top (which drop down and obscure the very text I'm trying to scroll back to see) go out of vogue.*
(Not claiming I am or have done so, but) unless you're a near master at many things and to some extent lucky, making a new controller / synth that actually moves the field of musical instruments forward even a skosh is a huge, extremely difficult undertaking, so I get the failure here. I suppose I expect more from a tech company this large. Something about the whole corporate thing that is absolute death to any real innovation (and I'm not just talking about musical instruments).
I blame much of this nonsense on keyboard controllers and MIDI, both of which are highly useful, but together they create a box that is very hard to think outside of.
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* Until that day arrives (what are web designers smoking?) I'm using this script which kills drop-downs (along with other more useful things, unfortunately) - in the form of a bookmark bar link in both Chrome and Firefox:
javascriptfunction()%7B(function () %7Bvar i%2C elements %3D document.querySelectorAll('body *')%3Bfor (i %3D 0%3B i < elements.length%3B i%2B%2B) %7Bif (getComputedStyle(elements%5Bi%5D).position %3D%3D%3D 'fixed') %7Belements%5Bi%5D.parentNode.removeChild(elements%5Bi%5D)%3B%7D%7D%7D)()%7D)()