"Then there's the business argument... I see a lot more theremins in the $100-$200 range selling than theremins in the over $400 range. That's the sweet spot for people who want to try it out before deciding if they're going to commit or if it's just a passing phase. That market segment was well served by the Burns theremins, but there weren't many other viable choices. This one changes the game." - Jason
It does - completely!
This instrument will be extremely bad news for all manufacturers of theremins in the lower - mid price range - Sales of anything selling at > 50% of the theremini price will be be impacted. Anything selling above the theremini price will only sell into the extremely small "pure theremin inclined" market..
"Please let me know when you are going to upload your version of "The Swan" on Youtube playing your new theremin :) " - Amey
The above probably sums up this "pure theremin" market - But the number of people wanting a theremin to play "the Swan" aint big enough economically to justify making instruments! - The real market is those who wouldnt be interested in playing the Swan even if they could! - Make an instrument that is attractive to people who arent interested in emulating Clara, And on which it is possible for people to play the the Swan if they want to and have the ability to, and one gets the big market and the much smaller one..
In my mind there is no question that theyve got the big market - All that remains to be seen is whether this instrument is suitable for the small market, and how many people in this market would buy it even if it is!
I believe the theremini is what we can expect for 21st century theremins - its moved the theremin out of the 1930's and repackaged it for todays taste. Those who hate the wasteful instant-gratification mentality of our present age will most likely hate it.. Those who hate plastic will hate it, those who want difficulty so that they can master this and stand out from the crowd will hate it (IMO, for the wrong reasons - They are right to feel pride at their achievement and ability, but IMO wrong to fear that they will lose recognition / esteem just because unmusical people are able to "play" the theremini)
And as the sales of the instrument soars and the theremin is seen as a money cow by other manufacturers, I think there might be quite a few "instruments" mass produced in China etc coming to market in the next few years.. But none of them will be targeting the small market which is represented by a subset of those here and on Levnet... For them / us, I think the theremini is the worst possible news - it wont encourage development of theremins for "us" - I think that if anything it will impede it by knocking out the cottage industry which was "our" only real hope.
Fred.
One big "propaganda" issue strikes me:
I dont think one can compare the theremini to the E-Vox in any way. - To me, the only thing they sort of have in common is MIDI (and the related pitch correction) ... The way folks are talking, you would think Moog had re-released the E-Vox and put it on the market in a plastic case for < $400.
This is NOT a mini E-Vox - It has a different front end, a different voice, a entirely different antenna shapes and form, and to compare it in any way to the Evox is, well.. Blasphemy! ;-)
The Theremini is a digital synthesiser connected to a capacitive sensing front-end which outputs MIDI and adjustable pitch corrected data.. Thats what it is, and thats all it is! - Many times here we have "debated" what a theremin "is" - And on most counts, based on these discussions, the theremini is not a theremin..
But the above is just noise - it matters to nobody except the few "purists" here and on Levnet..